Semrush helps marketers research keywords, analyze competitor websites, audit SEO performance, track search rankings, investigate backlinks, and monitor brand visibility across traditional search engines and AI-powered search platforms.
VS Code
Encrypted at rest, isolated from the model
Resolved from an AES-256-GCM vault at the moment of the call and attached to the request — the model never sees the secrets.
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Audience Analytics: visitor profile of a domain — demographics (age, gender, income, education, household size, occupation), audience interests, visitor geography by country, audience overlap between domains, purchase conversion, and top domains by industry category. Returns available reports. NEXT: get_report_schema then execute_report.
Backlink Analytics: for a single domain's link profile — backlinks, referring domains and IPs, anchor texts, geographic and TLD distribution, Authority Score breakdown, domain and referring-domain categories, and historical trends. Analyzes one domain at a time. Not suitable for comparing or cross-referencing backlink data across multiple domains. Returns available reports. NEXT: get_report_schema then execute_report.
Competitive Research: find who competes with a domain in organic search, paid search, and Google Shopping (PLA); compare keyword overlap and backlink profiles between multiple domains; analyze market rankings and backlink competitors. Returns available reports. NEXT: get_report_schema then execute_report.
Domain Overview: get high-level counters for a domain, subdomain, subfolder, or URL — Semrush Rank, keyword/traffic/cost totals, PLA, SERP Features. NEXT: get_report_schema then execute_report.
Execute any Semrush report. Requires params from get_report_schema.
Get a report's parameters. Returns the schema execute_report needs when those parameters are not already known.
Keyword Analytics: look up any keyword — search volume, CPC, competition, keyword difficulty, SERP results (organic and paid), related keywords, broad match variations, phrase questions, and ads history. Returns available reports. NEXT: get_report_schema then execute_report.
Organic Search Analytics: list the actual keywords and pages a domain, subdomain, or URL ranks for in organic search (position, volume, traffic). NEXT: get_report_schema then execute_report.
Paid Search Analytics: keywords that trigger a domain's paid search (Google Ads) results, ad positions, CPCs, traffic estimates, unique ad copies with titles and descriptions, and historical PPC trends. Requires a domain as input — not for keyword-to-domain lookups. Returns available reports. NEXT: get_report_schema then execute_report.
Position Tracking: ongoing rank monitoring within pre-configured project campaigns — track how a domain ranks for targeted keywords over time, daily position changes in organic and paid search, visibility trends, and landing page performance, by location and device. Returns available reports. NEXT: get_report_schema then execute_report.
Project Management: list and inspect your Semrush projects (campaigns) — each project's ID, name, and tracked domain, plus which tools are enabled. Use first to obtain the project ID that position_tracking and site_audit require as input. Returns available reports. NEXT: get_report_schema then execute_report.
Shopping Analytics: keywords that trigger a domain's Google Shopping (PLA) ads, ad positions, traffic estimates, and unique product listings with titles and prices. Returns available reports. NEXT: get_report_schema then execute_report.
Site Audit: technical SEO health analysis within pre-configured project campaigns — crawl a website to find errors, warnings, and notices, site health score, page-level issue details with fix recommendations, and historical audit snapshots to track progress. Returns available reports. NEXT: get_report_schema then execute_report.
Traffic Overview: website traffic volume and engagement — total visits, unique visitors, pages per visit, bounce rate, visit duration, daily/weekly trends, acquisition channels (direct, referral, search, social, paid), traffic destinations, top pages, subdomain and subfolder breakdown. Returns available reports. NEXT: get_report_schema then execute_report.
One endpoint, the same key, whichever client you use.
~/Library/Application Support/Claude/claude_desktop_config.json (Mac) · %APPDATA%\Claude\claude_desktop_config.json (Windows)
Replace API_KEY with your own key.
Already have an "mcpServers" section in your config? Just add the server entry inside it.
Discovery, routing, credentials, tool scoping and execution logs all happen at the gateway→connections stay ACTIVE with no work from you
Semrush MCP runs through a gateway that holds the credentials, scopes the access and records every call.
Managed auth, hosted MCP servers, and every Semrush MCP tool your agent needs.
Free to start.
