Pause Underperforming Google Ads

The grind

Bad campaigns keep burning money

Here's what doing this by hand looks like today, and why it doesn't scale.

• You meant to prune the underperformers, and it has been three weeks, and meanwhile that one campaign at 0.8x ROAS has burned 2,400 dollars.
• ROAS lives in Google Analytics and the campaign controls live in Google Ads.
• Pruning happens by hand once a month at best.
• Comparing across campaigns is a spreadsheet exercise.

MewCP collapses all of this into one prompt. Here's what that looks like.

The flow

5 steps · 2 servers

Your agent runs it end-to-end

The payoff

Ad spend stays on the winners

Losers get paused the week they drop below the threshold. The budget you would have burned stays available for scaling the winners, and your weekly DM tells you exactly what happened.

Paste this into Claude, Codex, or any MCP-connected agent. It'll connect your apps and run the task from start to finish.

Run it yourself

Copy the prompt

Goal: Pause Underperforming Google Ads

MCP servers needed (connected through MewCP): Google Ads, Google Analytics

Steps:
1. List the active Google Ads campaigns with their seven day spend and clicks.
2. Pull the GA4 tracked conversion value per campaign.
3. Calculate ROAS and sort the campaigns.
4. Pause any campaign under 1.5x ROAS.
5. DM a ranked summary with the pause actions taken.

Check with me before sending any message or changing data in a connected app.

More recipes

AHSE

Flag SEO Regressions with Ahrefs

Check your top pages in Ahrefs and SEMrush, catch week over week drops, and post a digest to your marketing channel.

SHKL